Loewe campaign

I admire Jonathon Andersons creative direction considerably. Anderson says he focuses on hedonism within all of his work. I love how lively and relatable his and Loewes campaigns are. I particularly loved his interview with vogue in 2021. He talks about the way he wanted to have a feeling of self indulgence in the mens 2022 collection, I found his interesting as i feel a lot of times mens 'feminity' is discarded. "The whole point of this collection is that I want people to look at it and want to be there. It’s about hedonism; it’s about trying to rediscover ourselves; it’s ultimately about letting go of something that we cannot control."

LOEWE Fall/Winter 2020 Menswear Campaign | HYPEBEAST

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